Optimizing web content for search engines

SEO Strategy & Analysis

I use a variety of strategies to improve keyword rankings, grow organic search traffic and improve KPI performance. Here are just a few of the tools and insights I've gathered along the way.

Website Audits

One of the first steps in determining how your site can be improved for SEO is to conduct an SEO audit. The audit covers the basics locating issues with titles, meta-descriptions, broken links, orphaned pages and sitemap issues, to name a few.

SEO Performance Measurement and Improvements

Using detailed reports generated through tools like BrightEdge, Deep Crawl, SEM Rush, Dragon Metrics, and Google Search Console, I evaluate web content to improve SEO performance.

The process of improving web pages includes keyword research, competitor analysis, keyword gap analysis, and TD-IDF analysis. As a web editor and content creator, I use my creative and technical abilities to design content that works well in search engines while giving users exactly what they are looking for.

Link Building

  • Outreach activities
  • Guest Blogging
  • Backlinking

Content Development

  • Topic and Keyword Research
  • TD-IDF Analysis
  • Readability

Competitor Research

  • Keyword Gap Analysis
  • Keyword Density
  • Domain Authority

SEO Improvement

  • Content Audits
  • SEO Technical Audit
  • Site Speed Evaluation
  • Internal Linking/Site Structure
  • Optimizing for Quick Answers

Ginger Staples

SEO Strategist, Front-End Web Developer and Digital Marketer passionate about making an impact

I'm currently seeking new projects. Reach out to me today to discuss your digital marketing goals. 

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