Ginger Staples

Ginger Staples

Dedicated to creating high-quality content that gets results
With a user-centered design focus, I create content users like to engage with. Through testing, regular content delivery and staying on top of competitors, I work to watch our KPI's improve.

My approach to designing, writing and creating great marketing content

Great marketing content will give your users exactly what they need to know about your product or service in a way that makes them want to act and engage with you. My approach blends two worlds: giving the user a great experience and seeing a great return on our investment.
10 years of great marketing work

Major projects and accomplishments

  • Rebranding Project
    Colorado Bankers Life

    2009
    New logo and visual design implementation for website, printed materials, signage, and all other marketing collateral.
  • Website Redesign & Content Migration
    Dearborn National

    2010
    New marketing content, landing pages, product pages, and blog content for rebranding effort.
  • Mobile Responsive Web Project
    Western Union

    2013
    Edit and optimize images and web page copy for responsive web design project. Write HTML5 markup to improve SEO and accessibility.
  • Rewrite & Redesign Product Manuals
    Dearborn National

    2012
    Edit and rewrite product tranining materials including new layout, visual design and revised product descriptions.
  • Brand and Digital Style Guidelines
    Western Union

    2014
    Established brand voice, lexicon, and digital style specifications for large-scale rebranding effort.
  • SEO Strategic Plan
    Western Union North America

    2019
    Established comprehensive plan to improve SEO performance, including technical audit, content development plan, internal linking and new landing pages.

Ginger Staples

SEO Strategist, Front-End Web Developer and Digital Marketer passionate about making an impact

I'm currently seeking new projects. Reach out to me today to discuss your digital marketing goals. 

© 2019 Ginger Staples. All rights reserved.