Dedicated to creating high-quality content that gets results
With a user-centered design focus, I create content users like to engage with. Through testing, regular content delivery and staying on top of competitors, I work to watch our KPI's improve.
My approach to designing, writing and creating great marketing content
Great marketing content will give your users exactly what they need to know about your product or service in a way that makes them want to act and engage with you. My approach blends two worlds: giving the user a great experience and seeing a great return on our investment.
10 years of great marketing work
Major projects and accomplishments
Rebranding Project Colorado Bankers Life
New logo and visual design implementation for website, printed materials, signage, and all other marketing collateral.
Website Redesign & Content Migration Dearborn National
New marketing content, landing pages, product pages, and blog content for rebranding effort.
Mobile Responsive Web Project Western Union
Edit and optimize images and web page copy for responsive web design project. Write HTML5 markup to improve SEO and accessibility.
Rewrite & Redesign Product Manuals Dearborn National
Edit and rewrite product tranining materials including new layout, visual design and revised product descriptions.
Brand and Digital Style Guidelines Western Union
Established brand voice, lexicon, and digital style specifications for large-scale rebranding effort.
SEO Strategic Plan Western Union North America
Established comprehensive plan to improve SEO performance, including technical audit, content development plan, internal linking and new landing pages.