Portfolio

Most of my work revolves around creating and optimizing content for all kinds of digital and print media. As a copywriter, visual designer and SEO strategist, I create content that gives users a pleasant, consistent experience with your brand.

SEO Optimized Blog Article

Multi-Language SEO Optimized Content

SEO Optimized Content

This multi-language (English and Spanish) article I wrote for a global company and optimized it for SEO. The article improves internal linking and drives targeted audiences to landing pages.

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SEO Strategy

SEO Optimization & Strategy

Improving content for Search Engines

As an SEO strategist, I work with digital marketing teams to optimize content for Search Engines. My work improves CTR's, increases impressions, improves conversions and keyword rankings.

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Blog Writing

Content to drive traffic to landing pages

I enjoy writing articles that highlight brands and drive traffic to landing pages. I research popular content and find ways to reach new audiences.

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Copy Writing

Content for backlinking opportunities

Often I'm asked to write and create content for external sites to build backlinking opportunities. Take a look at this article I wrote for Western Union that highlights their money transfer services.

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Front end web

Visual Design & Front-End Web

Here's another front-end web project I've recently worked on. This site has all of the necessary content to work well in search engines, along with content that promotes an excellent user journey. With strong call-to-actions and a great internal linking structure, this site leads the user through a great experience.

Blog writing

Website Content & Design

Content to build your brand

As a copy writer, front-end web developer and graphic designer, I create websites from start to finish. Most of my clients are in the Financial Services industry.

Wireframing Websites

Website Design Wireframing

I enjoy collaborating with UX teams, marketers, product owners and web developers to build web apps with feature-rich content. I design wireframes for the team to discuss ideas and work towards an eventual prototype, testing and UI spec, more testing and launch. Did I mention there's more testing? :)

When designing for the web these days, most all initial concepts are approached from a mobile perspective first. The only time we initially design for desktop is when you know with data that a majority of your users will be on a desktop.

Project Gallery

Financial Advisor Website
Web Design

Financial Advisor Website

App Store Optimization
Mobile App Optimization

App Store Optimization

Web Design

Lead Generating Websites

Ecommerce Website
Ecommerce

Ecommerce Website

Education Website
Education Website

Education Website

Web Layouts

Web Layouts

Fed Market System

Recruitment site

I create websites from start to finish
Financial Advisor website
Front-end web

Financial Advisor website

Promotional Artwork
Marketing ads

Promotional Artwork

Social Media ads
Facebook marketing

Social Media ads

Web Marketing
Lead generating websites

Web Marketing

Printed marketing materials
Flyers, brochures, posters, tradeshow artwork

Printed marketing materials

Financial advisor website
Education consumers on financial topics

Financial advisor website

Facebook ads
Social Media Ads

Facebook ads

Branding & Logos
Corporate Identity

Branding & Logos

Branding and Corporate Identity
A professional image

Branding and Corporate Identity

Facebook ads

Facebook ads

Facebook ads

Facebook ads

Display ads

Display ads

Display ads

Display ads

Corporate Identity
Corporate Identity

Corporate Identity

Corporate Identity

Corporate Identity


Digital Marketing and Web Development is a team effort. Most all of my projects involve the work of many talented individuals contributing to the success of the team.

Types of JavaScript Projects I've worked on

I've worked on many different JavaScript projects for client-side interactions with webpages. I use JavaScript only when CSS or HTML doesn't have a solution to make an element animate or behave. So, for example, I use CSS on focus or hover events because sometimes users may have JavaScript disabled in the browser and we need to make sure the web page will work well when this happens.

Here's a non-exhaustive list I've worked on:

  • Forms and form validations
  • Slideshows and sliders
  • Smooth Scrolling to jump to sections of a web page, for example
  • Image overlays
  • Show and hide objects on a web page
  • Timers and countdowns to entice users to join a limited time offer
  • And, so much more!

Content is King: Semantic HTML, Optimized Content and Progressive Enhancement

While we all enjoy visiting a beautiful website, how a website looks is secondary to its content. Of course we work towards creating a visually appealing site for users to want to stay on our site, but when building a web page we have to consider how users will consume content now and in the future. When I approach building a web page, I use progressive enhancement.

Devices like text to voice, screen readers and podcasts may be the way users decide to consume content so its important to ensure web pages are structured properly in HTML.

This portfolio is a work-in-progress. Visit again soon for more of my projects. I've got a slew of them!

Would you like to discuss a digital marketing project?

Do you have a digital marketing project you would like to discuss? Reach out to me to discuss your goals.

Ginger Staples

SEO Strategist, Front-End Web Developer and Digital Marketer passionate about making an impact

I'm currently seeking new projects. Reach out to me today to discuss your digital marketing goals. 

© 2019 Ginger Staples. All rights reserved.