Most of my work revolves around creating and optimizing content for all kinds of digital and print media. As a copywriter, visual designer and SEO strategist, I create content that gives users a pleasant, consistent experience with your brand.
This multi-language (English and Spanish) article I wrote for a global company and optimized it for SEO. The article improves internal linking and drives targeted audiences to landing pages.Read Article
As an SEO strategist, I work with digital marketing teams to optimize content for Search Engines. My work improves CTR's, increases impressions, improves conversions and keyword rankings.Visit Website
I enjoy writing articles that highlight brands and drive traffic to landing pages. I research popular content and find ways to reach new audiences.Read article
Often I'm asked to write and create content for external sites to build backlinking opportunities. Take a look at this article I wrote for Western Union that highlights their money transfer services.Read article
Here's another front-end web project I've recently worked on. This site has all of the necessary content to work well in search engines, along with content that promotes an excellent user journey. With strong call-to-actions and a great internal linking structure, this site leads the user through a great experience.
As a copy writer, front-end web developer and graphic designer, I create websites from start to finish. Most of my clients are in the Financial Services industry.
I enjoy collaborating with UX teams, marketers, product owners and web developers to build web apps with feature-rich content. I design wireframes for the team to discuss ideas and work towards an eventual prototype, testing and UI spec, more testing and launch. Did I mention there's more testing? :)
When designing for the web these days, most all initial concepts are approached from a mobile perspective first. The only time we initially design for desktop is when you know with data that a majority of your users will be on a desktop.
Here's a non-exhaustive list I've worked on:
While we all enjoy visiting a beautiful website, how a website looks is secondary to its content. Of course we work towards creating a visually appealing site for users to want to stay on our site, but when building a web page we have to consider how users will consume content now and in the future. When I approach building a web page, I use progressive enhancement.
Devices like text to voice, screen readers and podcasts may be the way users decide to consume content so its important to ensure web pages are structured properly in HTML.