The Professional Resume of

Ginger Staples

Summary

Experienced and detailed Front-end Web Developer, SEO Strategist/Analyst and digital content developer with excellent web search optimization, UX and copywriting ability.

Technical Skills

  • 5 yrs experience in front-end website development HTML5, CSS3, JavaScript.
  • 10 years experience with Photoshop, Illustrator and InDesign.
  • 5 yrs experience in optimizing web pages and mobile app store for increased organic search traffic.
  • 3 yrs experience using analytical tools to optimize content.
  • Excellent knowledge and experience with Brightedge, DragonMetrics, Deep Crawl, Google Analytics, Google Search Console, SEM Rush, SEO Quake, Adobe Analytics, Sensor Tower, Quantum Metrics, Evergage.
  • Excellent experience building and optimizing web pages with Adobe Experience Manager, Teamsite/Livesite, Wordpress, Drupal.
  • Acute attention to best practices for web, corporate style specifications, W3C standards, and coding for accessibility.
  • Optimizing web pages and graphics for mobile and tablet displays.

Professional Experience


SEO Analyst, Strategist and Content Developer, Consultant

Western Union
Englewood, CO
March 2018-Present

Develops and implements organic SEO improvement strategies and writes SEO optimized copy for U.S. and Canada landing pages and the blog to increase user engagement, increase natural search traffic, improve keyword rankings, overtake competitors, and improve KPI performance.

  • Improved SEO performance and outranked competitors on top 5 marketing pages for large volume keywords and increased clicks to site landing pages by avg. 20%-22% in 6 months.

  • Identified new opportunities to increase conversions on global corridor pages with a multi-media content approach: blog articles, social posts, guest blogging, improved keyword densities on landing pages, customized copy for local audiences, removing duplicate content, SEO technical improvements, and locating keyword gaps through competitor analysis.
  • Writes copy and uses HTML5 Web Markup, CSS3 and JavaScript to make updates in AEM, including landing page copy and blog content.

  • Writes and implements structured data, schema.org and rich snippets on web pages.

  • Partnership outreach to improve back-linking opportunities.

  • Builds Dashboards and Reports to evaluate SEO performance and reports on KPI’s: conversions, registrations, app downloads, transactions, CTR, Impressions, natural search traffic.

  • Conducts Technical SEO audits and fixes web defects to improve SEO Performance, including site speed improvements, mobile optimizations, mitigating duplicate content, and Keyword and Topic Research, TD-IDF analysis, competitive analysis, and locates new opportunities for building webpages and opening money transfer corridors for global reach.

  • Produces blog content to improve internal linking objectives and improve site hierarchal structure.

  • Conducts A/B testing on web pages to identify higher performing web copy, site elements, imagery and above the fold content.

Digital Marketing, Front-End Web Developer & UI/UX Designer, Independent

OneChoice Design LLC
Greenwood Village, CO
2010-Present

  • Designs and builds websites and marketing materials with consistent user experiences across various platforms.
  • Utilizes SEO and web analytics tools to improve search engine results, generate leads, and improve customerexperiences.
  • Digital Marketing: Social media ads, web ads, web page optimization, Facebook pixels, retargeting ads, and content marketing.
  • Writes, creates, and designs content for website and social media through CMS.
  • Designs logos, graphics, and web layouts.
  • CMS setup and maintenance, DNS records, website migration, SSL, Web Hosting, and email.
  • Web content creation with strict adherence to design specifications for brand consistency.

Web Content Developer

Western Union, Digital Division
Englewood, CO
February 2012-May 2014

  • Worked closely with UI/UX, Graphic Designers, Analysts and coders to implement web applications.
  • Created campaign landing pages from mockups utilizing HTML5, CSS3, JavaScript, XML.
  • Translated content from multiple sources into W3C compliant HTML5, coded for accessibility.
  • Worked closely with team members to complete projects with tight deadlines.
  • Copywriting, proofreading and edited web content in multi-language CMS.
  • Resolved web page defects and bugs reported in QA/UAT.
  • Ensured layout/content adheres to strict corporate style specifications.

Marketing Communications Specialist

Dearborn National
Greenwood Village, CO
2009-September 2012

  • Demonstrated versatile graphic designing, writing and editing ability by completing projects across a broad range of formats, including brochures, video, web, brochure, posters, and direct mail pieces.
  • Copywriting and editing digital marketing content.
  • Designed and created training materials for internal/external audience.
  • Created content for web portal, including videos, instruction manuals, and sales materials.
  • Conducted product and web portal training in classroom and webinar formats.

Education


University of Colorado, Denver, CO
Bachelor of Science, Business Administration
Marketing 2009

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Ginger's Resume

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Ginger Staples

SEO Strategist, Front-End Web Developer and Digital Marketer passionate about making an impact

I'm currently seeking new projects. Reach out to me today to discuss your digital marketing goals. 

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