Enterprise SEO Improvement, Scalable Organic Growth, Website Migration – Higher Logic

As the SEO Manager for Higher Logic, I led the SEO strategy for a large-scale enterprise website migration, ensuring a seamless transition while preserving organic search visibility and performance. I developed SEO governance standards, optimization guidelines, and training materials to establish consistent best practices across the organization. My responsibilities also included conducting comprehensive technical SEO audits, keyword research, competitor analysis, and collaborating closely with UX designers, developers, and content teams to optimize the new website for search engines and improve the overall user experience.

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Key Accomplishments

• Led the SEO strategy for an enterprise website migration, helping preserve organic search visibility and minimize disruption during launch.
• Developed SEO governance standards, documentation, and best practices to support long-term website management and content publishing.
• Conducted comprehensive technical SEO audits to identify and resolve crawlability, indexing, metadata, and site architecture issues.
• Performed keyword research and competitor analysis to identify content opportunities and improve search performance.
• Partnered with UX designers, developers, and content teams to ensure SEO best practices were incorporated throughout the migration process.
• Recommended improvements to information architecture, internal linking, and on-page optimization to enhance search visibility and user experience.
• Created SEO training materials and documentation to educate stakeholders and promote consistent optimization across the organization.
• Established a scalable SEO framework that positioned the new website for continued organic growth and future content expansion.